#ByInvitation: 'Ignore print at your own peril- big brands need bold voice'
For this week's 'By Invitation', we have Ashish Kaul—Professor of Practice in Marketing and Digital Marketing MBA programs, fractional CMO, strategy consultant, and author—writing on how newspapers offer a unique 'launch feel' for current affairs, amplify brand value through 'larger-than-life' imagery, and create a perception of premium pricing.
For this week's 'By Invitation', we have Ashish Kaul—Professor of Practice in Marketing and Digital Marketing MBA programs, fractional CMO, strategy consultant, and author—writing on how newspapers offer a unique 'launch feel' for current affairs, amplify brand value through 'larger-than-life' imagery, and create a perception of premium pricing.
