BMW CEO tells how it was right on 'Tesla trend', unlike Mercedes & Volvo
BMW CEO tells how it was right on 'Tesla trend', unlike Mercedes & Volvo
BMW CEO Oliver Zipse asserts his company's cautious EV strategy is succeeding as rivals scale back ambitious targets. Zipse highlights BMW's multi-drivetrain approach, including combustion engines and hybrids, as superior to solely focusing on EVs.
BMW CEO Oliver Zipse asserts his company's cautious EV strategy is succeeding as rivals scale back ambitious targets. Zipse highlights BMW's multi-drivetrain approach, including combustion engines and hybrids, as superior to solely focusing on EVs.