Asus is putting AI in every product. It also wants you to choose when to use it
Asus came to Computex 2026 with an answer to the AI PC noise: put intelligence everywhere, mandate nothing. Every product line—Vivobook to ProArt, entry-level to Nvidia RTX Spark—ships with AI built in. A new agent, Zenni Claw, ties it together. But the company's real position, as Director of Technical Marketing Sascha Krohn kept returning to, is simpler than the booth suggests. The AI is there. Using it is the buyer's problem.
Asus came to Computex 2026 with an answer to the AI PC noise: put intelligence everywhere, mandate nothing. Every product line—Vivobook to ProArt, entry-level to Nvidia RTX Spark—ships with AI built in. A new agent, Zenni Claw, ties it together. But the company's real position, as Director of Technical Marketing Sascha Krohn kept returning to, is simpler than the booth suggests. The AI is there. Using it is the buyer's problem.
