Asus exits smartphone business, and the reason is AI
Asus has officially exited the smartphone arena, ceasing production of Zenfone and ROG Phone lines to focus on AI hardware. This strategic shift, announced by Chairman Jonney Shih, redirects mobile engineers to 'Physical AI' projects like robotics and smart glasses.
Asus has officially exited the smartphone arena, ceasing production of Zenfone and ROG Phone lines to focus on AI hardware. This strategic shift, announced by Chairman Jonney Shih, redirects mobile engineers to 'Physical AI' projects like robotics and smart glasses.
