Apple pulls ad that showcased ‘personalised Siri’ functions after delay announcement
Apple has pulled an advertisement for the iPhone 16 featuring an unreleased Siri functionality after confirming the feature will not be available soon. The ad, which originally aired in September, showcased actress Bella Ramsey using Siri's advanced capabilities to retrieve information from on-device data. Apple cites the complexity of developing this contextual query technology, delaying its release to 2026.
Apple has pulled an advertisement for the iPhone 16 featuring an unreleased Siri functionality after confirming the feature will not be available soon. The ad, which originally aired in September, showcased actress Bella Ramsey using Siri's advanced capabilities to retrieve information from on-device data. Apple cites the complexity of developing this contextual query technology, delaying its release to 2026.
