Amazon offering Prime shipping benefits on some third-party sites: What company said and what it means for users
Amazon is reportedly piloting a new initiative, allowing select merchants to offer Prime delivery directly on their own websites. This "Confidential Product" aims to let Prime members enjoy fast, free shipping without logging into Amazon, while sellers retain control over their brand and customer data. The move expands Amazon's logistics beyond its marketplace, targeting brands with strong direct-to-consumer presence.
Amazon is reportedly piloting a new initiative, allowing select merchants to offer Prime delivery directly on their own websites. This "Confidential Product" aims to let Prime members enjoy fast, free shipping without logging into Amazon, while sellers retain control over their brand and customer data. The move expands Amazon's logistics beyond its marketplace, targeting brands with strong direct-to-consumer presence.
