After $12 billion in losses, Ford shifts electric vehicle strategy

Ford had appeared to gain an edge over other traditional automakers when it launched three models between 2021 and 2022. But slowing EV demand, aggressive price cuts by Tesla and higher material costs have squeezed profits across the industry

After $12 billion in losses, Ford shifts electric vehicle strategy
Ford had appeared to gain an edge over other traditional automakers when it launched three models between 2021 and 2022. But slowing EV demand, aggressive price cuts by Tesla and higher material costs have squeezed profits across the industry