ACs lose steam, cold drinks stay in demand: Here's what consumers are buying this summer
Summer's arrival brought mixed fortunes for Indian businesses. While beverages, dairy, and ice cream sales soared, air conditioner demand cooled due to unseasonal weather and rising prices. Consumers are opting for more affordable cooling solutions like air coolers and fans. Despite a weaker June for ACs, the overall appliance market saw value growth. Traditional summer food products also experienced a revival, highlighting enduring consumer preference for time-tested flavors.
Summer's arrival brought mixed fortunes for Indian businesses. While beverages, dairy, and ice cream sales soared, air conditioner demand cooled due to unseasonal weather and rising prices. Consumers are opting for more affordable cooling solutions like air coolers and fans. Despite a weaker June for ACs, the overall appliance market saw value growth. Traditional summer food products also experienced a revival, highlighting enduring consumer preference for time-tested flavors.
