83% of Gen Z Indians are content creators? YouTube India report says wave led by small-town women

Gen Z in India is driving a digital revolution, with 83% identifying as creators, many from Tier-2 and Tier-3 cities. Content creation is now a serious career path, offering financial independence and a platform for regional voices. YouTube dominates, with local-language content and female creators seeing significant growth, shaping culture and identity.

83% of Gen Z Indians are content creators? YouTube India report says wave led by small-town women
Gen Z in India is driving a digital revolution, with 83% identifying as creators, many from Tier-2 and Tier-3 cities. Content creation is now a serious career path, offering financial independence and a platform for regional voices. YouTube dominates, with local-language content and female creators seeing significant growth, shaping culture and identity.