YouTube on ending its 10-year-long data sharing partnership with Billboard: They don't want to make meaningful changes
YouTube is ending its 10-year data-sharing pact with Billboard over chart calculations, citing an "outdated" formula that undervalues ad-supported streams. YouTube argues all plays should be counted equally, regardless of subscription status. Billboard, however, maintains its methodology balances various factors. This dispute follows Billboard's recent adjustment to its streaming ratios.
YouTube is ending its 10-year data-sharing pact with Billboard over chart calculations, citing an "outdated" formula that undervalues ad-supported streams. YouTube argues all plays should be counted equally, regardless of subscription status. Billboard, however, maintains its methodology balances various factors. This dispute follows Billboard's recent adjustment to its streaming ratios.
