Why you should skip coffee before shopping
New research from the University of South Florida suggests that drinking coffee before shopping can lead to significantly increased spending. Shoppers who consumed caffeinated coffee bought more items, particularly non-essential ones, and spent approximately 50% more than those who had decaf or water. This effect was observed in both in-store and online shopping scenarios.
New research from the University of South Florida suggests that drinking coffee before shopping can lead to significantly increased spending. Shoppers who consumed caffeinated coffee bought more items, particularly non-essential ones, and spent approximately 50% more than those who had decaf or water. This effect was observed in both in-store and online shopping scenarios.
