Why everyone is suddenly obsessed with ‘clean girl’ beauty and how to get the look

The 'clean girl aesthetic' is redefining beauty with a focus on fresh, natural-looking skin and minimal makeup. This trend, fueled by pandemic routines and a desire for effortless polish, emphasizes skincare as the foundation. It involves dewy finishes, sheer coverage, cream blushes, and softly groomed brows, promoting a healthy, put-together appearance for any occasion.

Why everyone is suddenly obsessed with ‘clean girl’ beauty and how to get the look
The 'clean girl aesthetic' is redefining beauty with a focus on fresh, natural-looking skin and minimal makeup. This trend, fueled by pandemic routines and a desire for effortless polish, emphasizes skincare as the foundation. It involves dewy finishes, sheer coverage, cream blushes, and softly groomed brows, promoting a healthy, put-together appearance for any occasion.