Why Beyoncé’s Christmas NFL Performance is Netflix’s Boldest Move Yet
This Christmas, Netflix is airing its first NFL broadcast, transforming it into a cultural event by featuring Beyoncé during the halftime show of the Ravens-Texans game. The singer's performance in her hometown of Houston aims to draw in a broader audience, blending sports and entertainment in a strategic effort to redefine live event viewing.
This Christmas, Netflix is airing its first NFL broadcast, transforming it into a cultural event by featuring Beyoncé during the halftime show of the Ravens-Texans game. The singer's performance in her hometown of Houston aims to draw in a broader audience, blending sports and entertainment in a strategic effort to redefine live event viewing.
