Why beauty experts are focusing on skin health instead of skin age

The beauty industry is pivoting from an age-centric approach to prioritising absolute skin health. Experts now advocate for strengthening the skin barrier and hydration over aggressive anti-ageing tactics. But why the sudden change? Let's find out

Why beauty experts are focusing on skin health instead of skin age
The beauty industry is pivoting from an age-centric approach to prioritising absolute skin health. Experts now advocate for strengthening the skin barrier and hydration over aggressive anti-ageing tactics. But why the sudden change? Let's find out