Why are Super Bowl 59 ads shifting to AI commercials while movie trailers take a backseat
The Super Bowl LIX between Kansas City Chiefs and Philadelphia Eagles will spotlight AI in advertisements, with the cost for a 30-second slot exceeding $8 million. Traditional Hollywood sectors have reduced spending due to the pandemic and strikes. Brands like Uber Eats and Bud Light are investing heavily, while AI-driven ads and celebrity presence are prominent.
The Super Bowl LIX between Kansas City Chiefs and Philadelphia Eagles will spotlight AI in advertisements, with the cost for a 30-second slot exceeding $8 million. Traditional Hollywood sectors have reduced spending due to the pandemic and strikes. Brands like Uber Eats and Bud Light are investing heavily, while AI-driven ads and celebrity presence are prominent.
