When director Ken Burns said No, and then Yes to Steve Jobs for movie editing app for iPhones and Mac that stays even after 20 years
Filmmaker Ken Burns initially declined Steve Jobs' 2002 offer to name an iMovie feature after him. Despite his reluctance as a 'Luddite,' Jobs persuaded Burns, leading to the "Ken Burns Effect," a popular video editing tool that animates still photos. This lasting collaboration, which began with a hesitant "no," has helped millions preserve memories for over two decades.
Filmmaker Ken Burns initially declined Steve Jobs' 2002 offer to name an iMovie feature after him. Despite his reluctance as a 'Luddite,' Jobs persuaded Burns, leading to the "Ken Burns Effect," a popular video editing tool that animates still photos. This lasting collaboration, which began with a hesitant "no," has helped millions preserve memories for over two decades.
