What is Rufus chatbot in Amazon app that CEO Andy Jassy says will generate an additional $10 billion in annual sales for the company

Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in August, Rufus has already been used by 250 million shoppers, with a 60% higher purchase completion rate for users. This chatbot aims to enhance product discovery and comparison within the Amazon app.

Nov 3, 2025 2

What is Rufus chatbot in Amazon app that CEO Andy Jassy says will generate an additional $10 billion in annual sales for the company
Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in August, Rufus has already been used by 250 million shoppers, with a 60% higher purchase completion rate for users. This chatbot aims to enhance product discovery and comparison within the Amazon app.
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