Vijay’s ‘digital tsunami’: How TVK’s unconventional campaign powered Tamil Nadu win
Vijay's political campaign in Tamil Nadu mirrored a film launch. It used digital tools and fan clubs to mobilize supporters. Holograms and AI content reached voters, especially young ones and families. This peer-driven approach bypassed traditional political messaging. Viral content and emotional appeals sustained engagement. The strategy created a new election model for the state.
Vijay's political campaign in Tamil Nadu mirrored a film launch. It used digital tools and fan clubs to mobilize supporters. Holograms and AI content reached voters, especially young ones and families. This peer-driven approach bypassed traditional political messaging. Viral content and emotional appeals sustained engagement. The strategy created a new election model for the state.
