US govt to court: Not breaking Google’s ad tech business is ‘frankly, too dangerous’
The US Justice Department is pushing for a breakup of Google's advertising technology business, following a ruling that Google illegally monopolized parts of the digital ad market. The proposal targets Google's ad exchange and publisher tools, aiming to increase competition. Google opposes the plan, arguing it's impractical and would harm security and privacy protections.
The US Justice Department is pushing for a breakup of Google's advertising technology business, following a ruling that Google illegally monopolized parts of the digital ad market. The proposal targets Google's ad exchange and publisher tools, aiming to increase competition. Google opposes the plan, arguing it's impractical and would harm security and privacy protections.
