UK regulator labels Google 'irresponsible' for letting advertisers track customers’ digital activity

The data watchdog described Google's move as “irresponsible,” raising concerns that even privacy-conscious users will struggle to avoid being monitored. Fingerprinting, unlike traditional cookies, collects a mix of signals from a device’s software and hardware to uniquely identify users

UK regulator labels Google 'irresponsible' for letting advertisers track customers’ digital activity
The data watchdog described Google's move as “irresponsible,” raising concerns that even privacy-conscious users will struggle to avoid being monitored. Fingerprinting, unlike traditional cookies, collects a mix of signals from a device’s software and hardware to uniquely identify users