Treat wars! Reliance set to disrupt pet food market with ‘Waggies’; aggressive pricing likely to shake up competitors
Reliance Consumer Products is set to disrupt India's booming pet food sector with its new brand, Waggies. Employing an aggressive pricing strategy, Waggies will be priced 20-50% lower than established brands, targeting mass-market consumers and general trade outlets.
Reliance Consumer Products is set to disrupt India's booming pet food sector with its new brand, Waggies. Employing an aggressive pricing strategy, Waggies will be priced 20-50% lower than established brands, targeting mass-market consumers and general trade outlets.
