This partnership may be proof that IPL streaming will remain free
JioHotstar's partnership with Nielsen for ad measurement during IPL 2025 indicates their continued focus on a hybrid revenue model. By providing advertisers with real-time, independent metrics through Nielsen, JioHotstar aims to boost advertising revenue while still offering some free content, despite new subscription tiers.
JioHotstar's partnership with Nielsen for ad measurement during IPL 2025 indicates their continued focus on a hybrid revenue model. By providing advertisers with real-time, independent metrics through Nielsen, JioHotstar aims to boost advertising revenue while still offering some free content, despite new subscription tiers.
