The Influence of Wayne Gretzky Beyond the Ice – How The Great One Transformed Hockey Culture, Marketing, and Expansion
Wayne Gretzky, known as 'The Great One,' redefined hockey from 1978 to 1999 through skill and team play. His trade to the Los Angeles Kings expanded hockey's popularity in the U.S. He helped the Edmonton Oilers win four Stanley Cups and remains active in philanthropy supporting disadvantaged youth. Gretzky's influence on hockey culture and marketing is undeniable.
Wayne Gretzky, known as 'The Great One,' redefined hockey from 1978 to 1999 through skill and team play. His trade to the Los Angeles Kings expanded hockey's popularity in the U.S. He helped the Edmonton Oilers win four Stanley Cups and remains active in philanthropy supporting disadvantaged youth. Gretzky's influence on hockey culture and marketing is undeniable.
