The $5.5bn Question For Fifa & Football
The World Cup has produced thrilling football and a surge of African joy. But it has also normalised prediction markets, where match outcomes are traded like financial contracts — with Fifa taking a lucrative place in the system
The World Cup has produced thrilling football and a surge of African joy. But it has also normalised prediction markets, where match outcomes are traded like financial contracts — with Fifa taking a lucrative place in the system
