Taylor Swift’s BFF Gigi Hadid cheers on Travis Kelce after blockbuster Tommy Hilfiger partnership announcement
Travis Kelce’s appointment as Tommy Hilfiger’s global ambassador signals his expanding reach beyond football. Backed by Gigi Hadid’s public support, the collaboration blends his personal style with the brand’s classic identity. With campaigns planned through 2027 and Kelce contributing creatively, the partnership reflects a broader shift where athletes shape fashion narratives as much as they dominate their sport.
Travis Kelce’s appointment as Tommy Hilfiger’s global ambassador signals his expanding reach beyond football. Backed by Gigi Hadid’s public support, the collaboration blends his personal style with the brand’s classic identity. With campaigns planned through 2027 and Kelce contributing creatively, the partnership reflects a broader shift where athletes shape fashion narratives as much as they dominate their sport.
