Take-Two CEO Strauss Zelnick hints at GTA 6’s launch price: Here’s how much the game may cost
Take-Two Interactive CEO Strauss Zelnick hinted that Grand Theft Auto VI could be priced between $70 and $80, suggesting in-game advertising would be inappropriate for such a premium title. He also dismissed concerns about existing GTA V players not transitioning to the new installment, anticipating strong engagement from younger audiences and new players.
Take-Two Interactive CEO Strauss Zelnick hinted that Grand Theft Auto VI could be priced between $70 and $80, suggesting in-game advertising would be inappropriate for such a premium title. He also dismissed concerns about existing GTA V players not transitioning to the new installment, anticipating strong engagement from younger audiences and new players.
