‘Swadeshi Campaign’: Govt push for Indian textiles; demand 'to hit' $250 bn by 2030

The Ministry of Textiles has launched the 'Swadeshi Campaign' to significantly boost domestic demand for Indian handloom, handicrafts, and textile products. This initiative targets urban youth and Gen Z, aiming to reposition Indian textiles as symbols of pride and heritage.

‘Swadeshi Campaign’: Govt push for Indian textiles; demand 'to hit' $250 bn by 2030
The Ministry of Textiles has launched the 'Swadeshi Campaign' to significantly boost domestic demand for Indian handloom, handicrafts, and textile products. This initiative targets urban youth and Gen Z, aiming to reposition Indian textiles as symbols of pride and heritage.