Stephen Curry’s frustration over Under Armour’s missed Caitlin Clark opportunity led to his exit
Stephen Curry's decade-long partnership with Under Armour has ended, reportedly due to the brand's underinvestment and missed opportunities, including failing to secure Caitlin Clark. Curry was allegedly frustrated by the lack of sales and Kevin Plank's unwillingness to further invest in his signature line, leading to a mutual decision to part ways.
Stephen Curry's decade-long partnership with Under Armour has ended, reportedly due to the brand's underinvestment and missed opportunities, including failing to secure Caitlin Clark. Curry was allegedly frustrated by the lack of sales and Kevin Plank's unwillingness to further invest in his signature line, leading to a mutual decision to part ways.
