Spotify takes on YouTube as it expands video access to US and Canada
Spotify is now offering music videos to its premium subscribers in the US and Canada, aiming to rival YouTube and boost user engagement. This move, featuring artists like Ariana Grande, is expected to increase track streams and shares. The expansion coincides with Spotify's pricing adjustments and a leadership transition, as the company prioritizes engagement metrics for growth.
Spotify is now offering music videos to its premium subscribers in the US and Canada, aiming to rival YouTube and boost user engagement. This move, featuring artists like Ariana Grande, is expected to increase track streams and shares. The expansion coincides with Spotify's pricing adjustments and a leadership transition, as the company prioritizes engagement metrics for growth.
