Smriti Irani on Kyunki Saas Bhi Kabhi Bahu Thi 2: “We have fictionalised today’s issues like body shaming and ageing to connect with youth”
Smriti Irani's return in 'Kyunki Saas Bhi Kabhi Bahu Thi 2' is a hit, especially with younger viewers. The show's success on digital platforms stems from blending real-life issues like body shaming and ageing into the storyline. Smriti notes the reboot's impressive viewership and engagement, with viewers spending significantly more time watching compared to other OTT shows.
Smriti Irani's return in 'Kyunki Saas Bhi Kabhi Bahu Thi 2' is a hit, especially with younger viewers. The show's success on digital platforms stems from blending real-life issues like body shaming and ageing into the storyline. Smriti notes the reboot's impressive viewership and engagement, with viewers spending significantly more time watching compared to other OTT shows.
