Smartphone durability: The new currency of consumer trust
Consumers now prioritize phone longevity and durability over raw specs. A recent study reveals 79% of buyers consider durability a key factor, moving beyond just drop resistance. This shift demands manufacturers focus on sustained performance, battery life, and data security, building trust and loyalty in a competitive market.
Consumers now prioritize phone longevity and durability over raw specs. A recent study reveals 79% of buyers consider durability a key factor, moving beyond just drop resistance. This shift demands manufacturers focus on sustained performance, battery life, and data security, building trust and loyalty in a competitive market.
