Ski season is luxury’s new playground
Luxury brands are transforming winter resorts into fashion hubs. They are opening stores and launching special collections for affluent travellers. This trend sees fashion blending with sports and experiences in snowy locations. Brands are showcasing their style on the slopes and linking it to global sporting events. This strategy aligns with travel and seasonal lifestyles.
Luxury brands are transforming winter resorts into fashion hubs. They are opening stores and launching special collections for affluent travellers. This trend sees fashion blending with sports and experiences in snowy locations. Brands are showcasing their style on the slopes and linking it to global sporting events. This strategy aligns with travel and seasonal lifestyles.
