Shopping trends: India’s online retail shifts towards year-round demand; mobiles and electronics remain festive sale drivers
India's online shopping is shifting away from festival dependence, though mobiles and electronics still drive September-October sales. While overall demand is evening out, these high-value items show dramatic seasonal swings. Experts advise brands to create demand in slower periods to ensure sustained growth and operational stability.
India's online shopping is shifting away from festival dependence, though mobiles and electronics still drive September-October sales. While overall demand is evening out, these high-value items show dramatic seasonal swings. Experts advise brands to create demand in slower periods to ensure sustained growth and operational stability.
