Reliance is bringing back Shein products in India; but with a Big Desi twist
Chinese fast-fashion giant Shein will return to India through a partnership with Reliance Retail, following a 2020 ban. Shein will act as a technology provider, while Reliance Retail controls operations and data, ensuring all information remains within India under strict security measures. This collaboration aims to boost local manufacturing and create jobs.
Chinese fast-fashion giant Shein will return to India through a partnership with Reliance Retail, following a 2020 ban. Shein will act as a technology provider, while Reliance Retail controls operations and data, ensuring all information remains within India under strict security measures. This collaboration aims to boost local manufacturing and create jobs.
