Ralph Lauren takes over Polo SA: A 50-year brand battle finally ends
South Africa's long-standing confusion over its Polo fashion brands is nearing resolution. Ralph Lauren Corporation has received Competition Commission approval to acquire local Polo trademarks from the LA Group. This acquisition consolidates two distinct Polo labels that have coexisted separately for nearly 50 years due to historical trademark laws.
South Africa's long-standing confusion over its Polo fashion brands is nearing resolution. Ralph Lauren Corporation has received Competition Commission approval to acquire local Polo trademarks from the LA Group. This acquisition consolidates two distinct Polo labels that have coexisted separately for nearly 50 years due to historical trademark laws.
