Psychologists have a name for what happened after Taylor Swift and Travis Kelce got engaged and Cambridge turned it into the 2025 Word of the Year
Parasocial interest spiked after Taylor Swift and Travis Kelce announced their engagement, and Cambridge Dictionary said those fan reactions helped shape its 2025 Word of the Year. Psychologists warned that the rise extends beyond celebrities, with influencers and AI driving deeper one-sided bonds. Here is why the trend defined the year.
Parasocial interest spiked after Taylor Swift and Travis Kelce announced their engagement, and Cambridge Dictionary said those fan reactions helped shape its 2025 Word of the Year. Psychologists warned that the rise extends beyond celebrities, with influencers and AI driving deeper one-sided bonds. Here is why the trend defined the year.
