Over half of students use AI tools for study abroad decisions, research finds multi-channel marketing essential
Over half of prospective students use AI tools like ChatGPT to help with study abroad decisions, according to recent research. Despite AI’s growing role in early research, students still trust human advice and official university websites. Universities emphasise multi-channel marketing strategies, combining AI with personalised support from agents and in-person events. Accurate, real-time information remains essential for guiding students through applications and visa processes, as reported by the ICEF.
Over half of prospective students use AI tools like ChatGPT to help with study abroad decisions, according to recent research. Despite AI’s growing role in early research, students still trust human advice and official university websites. Universities emphasise multi-channel marketing strategies, combining AI with personalised support from agents and in-person events. Accurate, real-time information remains essential for guiding students through applications and visa processes, as reported by the ICEF.
