'Only 2% of the population watches our biggest hits in theatres': Shah Rukh Khan and Aamir Khan highlight India’s shocking cinema shortage
At Waves Summit, Shah Rukh Khan and Aamir Khan advocated for more cinema screens to revitalize Indian theatrical business. However, the article argues that the core issue is a content drought, not screen scarcity, as most films fail to attract audiences despite available screens. The industry needs to invest in compelling storytelling to revive audience interest.
At Waves Summit, Shah Rukh Khan and Aamir Khan advocated for more cinema screens to revitalize Indian theatrical business. However, the article argues that the core issue is a content drought, not screen scarcity, as most films fail to attract audiences despite available screens. The industry needs to invest in compelling storytelling to revive audience interest.
