Old is gold, new is expensive—Why more people are exchanging gold jewellery instead of buying: Explained

Soaring gold prices are transforming the festive season into a gold exchange bonanza across India. Shoppers are increasingly trading old jewellery for new pieces, with exchanges now forming a significant portion of sales for major retailers. This trend, driven by rising prices impacting purchasing power, is particularly strong in northern, western, and eastern regions.

Old is gold, new is expensive—Why more people are exchanging gold jewellery instead of buying: Explained
Soaring gold prices are transforming the festive season into a gold exchange bonanza across India. Shoppers are increasingly trading old jewellery for new pieces, with exchanges now forming a significant portion of sales for major retailers. This trend, driven by rising prices impacting purchasing power, is particularly strong in northern, western, and eastern regions.