Micron kills 29-year-old Crucial brand because AI needs all the memory

Micron is discontinuing its Crucial consumer memory brand by February 2026, shifting all chip production to lucrative AI data centers. This move, driven by soaring demand and premium pricing for AI hardware, leaves PC enthusiasts facing significantly higher memory costs and limited options.

Micron kills 29-year-old Crucial brand because AI needs all the memory
Micron is discontinuing its Crucial consumer memory brand by February 2026, shifting all chip production to lucrative AI data centers. This move, driven by soaring demand and premium pricing for AI hardware, leaves PC enthusiasts facing significantly higher memory costs and limited options.