Meta enters people's living room as Mark Zuckerberg says Instagram testing Reels on TV
Meta Platforms is launching an Instagram for TV app, currently in testing on Amazon Fire TV, to showcase its short-form Reels videos. The app prioritizes user experience over immediate advertising, focusing on vertical, short-form content organized by interest channels. This move aims to position Instagram as a major player in large-screen video consumption.
Meta Platforms is launching an Instagram for TV app, currently in testing on Amazon Fire TV, to showcase its short-form Reels videos. The app prioritizes user experience over immediate advertising, focusing on vertical, short-form content organized by interest channels. This move aims to position Instagram as a major player in large-screen video consumption.
