Matthew McConaughey goes the ‘trademark way’ to fight AI deepfakes
Hollywood star Matthew McConaughey is proactively safeguarding his identity against AI deepfakes by securing trademark registrations for his likeness and voice. These legal protections aim to prevent unauthorized AI simulations, ensuring consent and attribution in an evolving digital landscape. His team hopes this move sets a precedent for performers facing similar concerns.
Hollywood star Matthew McConaughey is proactively safeguarding his identity against AI deepfakes by securing trademark registrations for his likeness and voice. These legal protections aim to prevent unauthorized AI simulations, ensuring consent and attribution in an evolving digital landscape. His team hopes this move sets a precedent for performers facing similar concerns.
