LinkedIn’s Reid Hoffman on why he tells founders of companies he invests in to ask: How do I think I am different than Elon Musk as partner

LinkedIn co-founder Reid Hoffman advocates for a unique startup due diligence process, encouraging founders to speak with his negative references. He believes trust and transparency are crucial, even offering a list of such individuals to potential investees. Hoffman emphasizes evaluating an investor's character and compatibility beyond just their capital.

LinkedIn’s Reid Hoffman on why he tells founders of companies he invests in to ask: How do I think I am different than Elon Musk as partner
LinkedIn co-founder Reid Hoffman advocates for a unique startup due diligence process, encouraging founders to speak with his negative references. He believes trust and transparency are crucial, even offering a list of such individuals to potential investees. Hoffman emphasizes evaluating an investor's character and compatibility beyond just their capital.