Light is right this Akshaya Tritiya
Gold prices surged significantly this Akshaya Tritiya, prompting consumers to opt for lighter jewellery. Despite the steep rise, demand remained steady, with brands offering discounts and flexible payment options. Jewellers also leveraged quick commerce for wider reach, indicating a shift towards more calculated, value-driven purchases and sustained investment in digital gold and ETFs.
Gold prices surged significantly this Akshaya Tritiya, prompting consumers to opt for lighter jewellery. Despite the steep rise, demand remained steady, with brands offering discounts and flexible payment options. Jewellers also leveraged quick commerce for wider reach, indicating a shift towards more calculated, value-driven purchases and sustained investment in digital gold and ETFs.
