Lauren Sánchez and Jeff Bezos pledge ₹327 crore to reinvent future of fashion

Lauren Sánchez is thinking about something far less glamorous - but perhaps far more important. What if the fabric itself could change? That's the idea behind the latest initiative backed by Sánchez and her husband, Amazon founder Jeff Bezos. Through the Bezos Earth Fund, the couple has committed $34 million (around ₹327 crore) to support research into next-generation textiles that could one day make fashion far less damaging to the planet.

Lauren Sánchez and Jeff Bezos pledge ₹327 crore to reinvent future of fashion
Lauren Sánchez is thinking about something far less glamorous - but perhaps far more important. What if the fabric itself could change? That's the idea behind the latest initiative backed by Sánchez and her husband, Amazon founder Jeff Bezos. Through the Bezos Earth Fund, the couple has committed $34 million (around ₹327 crore) to support research into next-generation textiles that could one day make fashion far less damaging to the planet.