JioHotsar to invest Rs 4,000 crore to acquire, produce content in South Indian languages
JioHotstar is set to invest a substantial Rs 4,000 crore over five years in South Indian regional content, forging a significant collaboration with the Tamil Nadu government. This strategic move aims to nurture local talent, bolster the production ecosystem, and develop a robust pipeline of stories for both Indian and global audiences, with a focus on acquiring existing cinema releases.
JioHotstar is set to invest a substantial Rs 4,000 crore over five years in South Indian regional content, forging a significant collaboration with the Tamil Nadu government. This strategic move aims to nurture local talent, bolster the production ecosystem, and develop a robust pipeline of stories for both Indian and global audiences, with a focus on acquiring existing cinema releases.
