Instagram head explains why you see an ad for product you’re talking about: ‘I swear, we do not…’
Instagram head Adam Mosseri has firmly denied the app listens to user conversations for targeted ads, addressing a widespread user concern. He cited privacy violations, battery drain, and phone indicators as impracticalities. Mosseri clarified that ads are instead based on user activity, advertiser data, friends' interests, and subconscious recall of previously viewed ads, alongside off-platform tracking via third-party cookies.
Instagram head Adam Mosseri has firmly denied the app listens to user conversations for targeted ads, addressing a widespread user concern. He cited privacy violations, battery drain, and phone indicators as impracticalities. Mosseri clarified that ads are instead based on user activity, advertiser data, friends' interests, and subconscious recall of previously viewed ads, alongside off-platform tracking via third-party cookies.
