India–UK FTA opens big opportunity for Indian spirits in the UK, but market access still uneven: Devans CMD Prem Dewan

India and the UK's trade deal promises significant export growth for Indian spirits, especially single malts, in the British market. While tariffs are cut, non-tariff barriers like maturity norms still pose challenges for Indian producers. Devans Modern Breweries is focusing on quality and innovation to compete, aiming for global recognition and domestic expansion.

India–UK FTA opens big opportunity for Indian spirits in the UK, but market access still uneven: Devans CMD Prem Dewan
India and the UK's trade deal promises significant export growth for Indian spirits, especially single malts, in the British market. While tariffs are cut, non-tariff barriers like maturity norms still pose challenges for Indian producers. Devans Modern Breweries is focusing on quality and innovation to compete, aiming for global recognition and domestic expansion.