India’s leap to world cup finals pushes up spot ad rates

India's T20 World Cup final berth has significantly boosted spot ad rates, with 10-second TV slots now fetching Rs 25-30 lakh, more than double the usual. Digital ad rates have also surged to Rs 800 per CPM.

India’s leap to world cup finals pushes up spot ad rates
India's T20 World Cup final berth has significantly boosted spot ad rates, with 10-second TV slots now fetching Rs 25-30 lakh, more than double the usual. Digital ad rates have also surged to Rs 800 per CPM.