Indian matchmaking: How Bela Bajaria desified Netflix
Netflix's Chief Content Officer, Bela Bajaria, has revolutionized global entertainment by championing local stories. Her strategy, emphasizing cultural authenticity, propelled hits like 'Squid Game' and significantly boosted Netflix's Indian content, making it a key growth market. This success now positions Netflix for a potential acquisition of Warner Bros. Discovery, further reshaping the global media landscape with India at its core.
Netflix's Chief Content Officer, Bela Bajaria, has revolutionized global entertainment by championing local stories. Her strategy, emphasizing cultural authenticity, propelled hits like 'Squid Game' and significantly boosted Netflix's Indian content, making it a key growth market. This success now positions Netflix for a potential acquisition of Warner Bros. Discovery, further reshaping the global media landscape with India at its core.
